Makeup that emphasizes the individual characteristics of each face shape can greatly enhance the appearance and optimally bring out personal beauty. In this article, we present specific techniques tailored to the unique characteristics of each face shape to maximize your natural look.

Basic information about face shapes

In the beginning, it is important to identify your face shape, as this will be the basis for all the steps that follow. The most common face shapes are round, oval, square and heart-shaped. Each shape has its own characteristics and requires an adapted approach to makeup.

Makeup techniques for each face shape

  • Oval face: As the most versatile face shape, the oval face offers many makeup options. The main goal is to maintain a natural balance. Light contouring under the cheekbones and around the forehead can help to neatly define facial features.
  • Round face: The goal is to visually elongate and narrow the facial features. Contouring should be applied along the hairline and under the cheekbones to visually elongate the face. Highlighter on the middle of the forehead and chin can enhance the illusion of a longer face.
  • Square face: The emphasis here is on softening sharp angles and harmonizing facial features. Round applications of blush on the cheeks and soft, blurred contours can soften facial lines.
  • Heart-Shaped Face: The goal is to minimize the wide forehead and accentuate the chin. Contouring at the hairline and light highlights on the chin can help balance the face.
  • Elongated face: To make an elongated face appear shorter, makeup should aim to horizontally extend the facial features. Contours should be applied across the face, especially on the cheeks.

Special tips and product recommendations

Choosing the right products is critical to any makeup look. Liquid or creamy products are ideal for dry skin types, while powdery products are better suited for oily skin. Customized makeup that is specifically tailored to your face shape can not only improve your appearance, but also boost your confidence.